GoLive! markets mobile content both direct-to-consumers and on behalf of third party clients. GoLive! Mobile takes consumer protection very seriously. As a result, all mobile content is in strict compliance with MMA guidelines. In addition, all users may request and receive refunds at any time after sign-up (beyond the industry-standard 30 days). We hope this policy of granting refunds at any time and for the life of the subscription ensures all users are satisfied with the service they receive.


In keeping with the MMA guidelines, GoLive! provides services with different opt-in flows described below:


WEB/MOBILE WEB:


A user arrives at a webpage or a mobile web page with MMA-compliant terms, including the offer type and prominent pricing. A user enters his phone number to confirm registration. If the number can accept premium messaging, the user is sent a PIN message, which contains all necessary terms, including any subscription charge. Once a user enters the PIN code from the message on the 2nd page of the offer flow, the user receives a confirmation message repeating the relevant terms. (Since many campaigns are focused on premium web access rather than text alerts, we request that the user retain his PIN as his password for re-entry. The user can request a new password at any time.)


IVR:


A user sees a phone number on a television ad, print ad, within an app, or on a webpage, all containing MMA compliant terms and prominent pricing. The user calls the phone number and listens to the terms of the offer. If the user accepts the terms and agrees to the subscription charge, the user presses 1 on his phone. Once he confirms the subscription a second time, he receives a confirmation with all terms sent to his phone. The user receives content or web access until the service is canceled and can cancel at any time.


WAP/In-App:


Recently WAP billing and in-app purchases have become more common as users transition to phones with internet browsers or app capabilities. A user on a smartphone or other internet-enabled phone accesses a mobile web page or installs an app that requests permission from the user to use his phone number for the purpose of fascilitating a sign-up. A user arrives then arrives at a mobile web page or a page within an app containing all MMA compliant requirements, including necessary terms and prominent pricing. Once the user confirms his subscription, he opts-in again on a second page that outlines all MMA-compliant terms. (In some cases, a user may be sent a PIN message to confirm his agreement as the second step of the MMA-compliant flow.) After a user confirms his subscription, he receives content, which may include mobile web access, alerts, or an app upgrade.


SMS:


A user sees a five or six digit short code on a television ad, print ad, within an app, or on a webpage, all containing MMA compliant terms and prominent pricing. The user texts the shortcode with a keyword (e.g., "SIGNUP"). The user receives a text message back with directions for the double opt-in. When the user replies a second time, the user confirms his subscription and receives a confirmation text. The user receives content or web access until the service is canceled and can cancel at any time.